As a WHOV program underwriter, you will help cover the cost of providing quality public radio programming to the Tidewater / Hampton Roads and areas covering from just north of Williamsburg, Virginia down to Elizabeth City, North Carolina. Underwriting with WHOV gives your organization the means to reach a highly responsive listening audience. Public radio listeners across the country are dedicated to public radio. As a WHOV underwriter, your organization will enjoy high visibility among this audience.
Your organization, company or business will be entitled to receive on-air credit in the form of 30 or 60 second Underwriting Credit Announcements (UCA) read during the time of each sponsored program segment informing listeners of your financial support.
All underwriting announcements for public radio stations around the country must abide by regulations set forth by the Federal Communications Commission (FCC). Current standards allow stations like WHOV to carry enhanced underwriting announcements. This gives underwriters the opportunity to provide listeners with information about their business or organization, its products and services. Underwriting announcements might include some, but not all, of the following:
Underwriting on 88.1 WHOV FM Hampton University Radio is a proven way to distinguish your business or organization. Our on-air acknowledgements effectively inform listeners, many of whom are difficult to reach via other media about your business, organization or event.
Unlike commercial advertising, your underwriting message doesn't need to compete in a cluttered environment,it stands out and is heard.
88.1 WHOV FM Radio listeners outside of our college population don't just listen, they get involved. They are leaders in their communities. They are decision makers, people on whom your underwriting message will have impact.
88.1 WHOV FM listeners are generally well educated and affluent. Some distinguishing characteristics of the public non-commercial radio audience, compared to average U.S. adults, are:
* Source: A Comprehensive Analysis of Public Radio Listeners, Liebold & Assoc., Inc., Annapolis, MD.
** Source: Simmons Market Research Bureau Study of Media and Markets.
For more information about program underwriting on 88.1 WHOV Hampton University, please contact:
Jay Lang / Station Manager - 757-727-5670 | firstname.lastname@example.org
Kevin Anderson – ASM/PD - 757-727-5080 | email@example.com